In collaboration with Jaime Carmona, PR Tommy Hilfiger Mexico and Lydia Romo de la Ree, owner of Luxor Cosmetics.
Project for Vogue Mexico diploma
Project
Luxor stands as an accessible luxury cosmetic brand, targeting beauty enthusiasts who aspire to enhance their appearance and well-being through products aligned with global cosmetic trends. Our formulations prioritize eco-friendly ingredients, reflecting a commitment to sustainable practices.
For this project, the primary objective was to cultivate brand awareness. To achieve this, we implemented a comprehensive marketing strategy employing a blend of inbound and outbound methodologies. Key tactics included:
For this project, the primary objective was to cultivate brand awareness. To achieve this, we implemented a comprehensive marketing strategy employing a blend of inbound and outbound methodologies. Key tactics included:
· Search Engine Optimization (SEO) and content marketing through our blog.
· Search Engine Marketing (SEM) for increased online visibility.
· Strategic collaborations with influencers to expand reach.
· Leveraging owned media channels for direct engagement.
· Targeted email marketing campaigns to nurture customer relationships.
· Search Engine Marketing (SEM) for increased online visibility.
· Strategic collaborations with influencers to expand reach.
· Leveraging owned media channels for direct engagement.
· Targeted email marketing campaigns to nurture customer relationships.
In response to the perceived prevalence of artificiality within contemporary beauty standards, a foundational principle of our visual communication and narrative strategy was the authentic portrayal of individuals. Consequently, the utilization of unretouched skin textures and diverse facial representations became paramount, reinforcing our commitment to showcasing genuine beauty.
Furthermore, the selected color palette, featuring gold and black complemented by a sand texture, serves as a sophisticated allusion to our primary source of inspiration: the ancient Egyptians, widely recognized as pioneers in the field of cosmetics. The inclusion of pink honors the brand's original identity prior to the redesign; however, it has been rendered in a more subdued shade to impart a timeless quality to the overall aesthetic.
An e-commerce platform was developed as a component of this project. This platform incorporates virtual try-on functionality, enabling users to more accurately visualize the application of our products on their own features. Additionally, the system allows customers to schedule virtual consultations with our team of experts via platforms such as Zoom, ensuring personalized guidance is available should they require assistance.
Acknowledging that some individuals may experience discomfort engaging in direct conversation, we also provide the option to schedule appointments with a beauty advisor via a chat interface.
Upon completion of the appointment—whether conducted via chat or Zoom—the beauty expert will add the recommended products to the client's online shopping cart. From there, the client will have the option to proceed with the purchase or transfer the items to their wishlist for future consideration.
Within the same platform interface, clients are afforded the ability to customize selected products. This feature allows for the addition of a personal name or a specific phrase, offering a personalized touch, particularly suitable when the item is intended as a gift.
Our virtual try-on functionality not only allows customers to visualize the appearance of our makeup products on their faces with enhanced precision but also provides tools for creating customized products tailored to their preferences.
Through our owned media channels, we will deliver content that is educational, relatable, and engaging. This includes instructional materials on makeup application techniques, information on seasonal trends, and details regarding the ingredients incorporated into our product formulations. This strategy aims to cultivate a deeper level of engagement with our audience, fostering a sense of familiarity and trust comparable to receiving guidance from a knowledgeable acquaintance.
