We believe nowadays beauty concept has been plasticized a lot, and because of that, it was essential for us to use real skins and faces in our visual communication and storytelling. We want to emphasize real beauty.

On the other hand, gold and black colors, along with sand texture, are used to give an elegant wink to our main inspiration source, which is the Egyptians —pioneers of cosmetics—. The pink color was kept respecting the original essence of the brand before the redesign, but in a paler color, giving it an atemporal air.

E-commerce was created for this project, in which people are going to be able to use virtual try on, in order for them to appreciate more accurately how our products will look on their faces. Additionally, they can book virtual appointments at Zoom with our experts, who will guide them in case they require it.

We’re aware some people don’t feel comfortable speaking to strangers, and that’s why we will also encourage them to take make appointments for beauty advisor through chat.

Once the appointment is over —indistictenly if it was through chat or Zoom— the beauty expert will add the recommended products in the client’s shopping cart, in which they will have the opportunity to buy or place them on their wishlist for later.

In the same section, they will be able to costumize their products, adding them their name or a phrase for their beloved ones, in case it’s a gift.

On our virtual try on, costumers can appreciate how our make-up will look on their faces in a more precise way, as same as create tailor made products for them.

At our owned media, we will offer didactic, close and ludic content, where we will teach users how to do their make-up, season trends, ingredients we use in our products, etc. This allow us to engage with them more intimately, so they can feel like they’re exchanging advices with a friend they’ve known from a long time.